Mediavine Programmatic Advertising (Ver 1.1)
The Website works with Mediavine to manage third-party interest-based advertising appearing on the Website. Mediavine serves content and advertisements when you visit the Website, which may use first and third-party cookies. A cookie is a small text file which is sent to your computer or mobile device (referred to in this policy as a “device”) by the web server so that a website can remember some information about your browsing activity on the Website.
First party cookies are created by the website that you are visiting. A third-party cookie is frequently used in behavioral advertising and analytics and is created by a domain other than the website you are visiting. Third-party cookies, tags, pixels, beacons and other similar technologies (collectively, “Tags”) may be placed on the Website to monitor interaction with advertising content and to target and optimize advertising. Each internet browser has functionality so that you can block both first and third-party cookies and clear your browser’s cache. The “help” feature of the menu bar on most browsers will tell you how to stop accepting new cookies, how to receive notification of new cookies, how to disable existing cookies and how to clear your browser’s cache. For more information about cookies and how to disable them, you can consult the information at All About Cookies.
Without cookies you may not be able to take full advantage of the Website content and features. Please note that rejecting cookies does not mean that you will no longer see ads when you visit our Site. In the event you opt-out, you will still see non-personalized advertisements on the Website.
The Website collects the following data using a cookie when serving personalized ads:
- IP Address
- Operating System type
- Operating System version
- Device Type
- Language of the website
- Web browser type
- Email (in hashed form)
Mediavine Partners (companies listed below with whom Mediavine shares data) may also use this data to link to other end user information the partner has independently collected to deliver targeted advertisements. Mediavine Partners may also separately collect data about end users from other sources, such as advertising IDs or pixels, and link that data to data collected from Mediavine publishers in order to provide interest-based advertising across your online experience, including devices, browsers and apps. This data includes usage data, cookie information, device information, information about interactions between users and advertisements and websites, geolocation data, traffic data, and information about a visitor’s referral source to a particular website. Mediavine Partners may also create unique IDs to create audience segments, which are used to provide targeted advertising.
If you would like more information about this practice and to know your choices to opt-in or opt-out of this data collection, please visit National Advertising Initiative opt out page. You may also visit Digital Advertising Alliance website and Network Advertising Initiative website to learn more information about interest-based advertising. You may download the AppChoices app at Digital Advertising Alliance’s AppChoices app to opt out in connection with mobile apps, or use the platform controls on your mobile device to opt out.
For specific information about Mediavine Partners, the data each collects and their data collection and privacy policies, please visit Mediavine Partners.
WHAT INFORMATION IS COLLECTED AND HOW IS IT USED?
Any Information you chose to submit to this site: Personal information may be collected from you, like your name or email address. For example, you may chose to submit information on thegracefulbaker.com by leaving a comment, or if you create a user profile on the blog platform, which asks you to create a username and password. The username may be stored, but your password will not.
Information Collected from Linked Sites: Information about you can also be received from other sources. Facebook, Instagram, and/or Google accounts can be linked to your user profile. If you choose to link your Facebook, Instagram, and/or Google accounts to your user profile, I will have access to your name, email address and profile picture associated with that account.
Automatically-Collected Information: Certain types of information about you are automatically collected, including the device you use to access my site. For example, when you visit my site, your IP address, operating system type, browser type, referring website, pages you viewed, and the dates and times you access my site are logged. Information can also be collected regarding the actions you take when using the Website, like links clicked.
Cookies: Information may also be logged using cookies, which are tiny data files stored on your browser by my site. Both session cookies (expire when you close your browser), and persistent cookies (stay on your browser until deleted) may be used to collect information. The purpose of this is to provide you with a more personalized experience on my site.
HOW YOUR INFORMATION MAY BE USED
This collected information may be used in the following ways:
- To operate and maintain my site
- To identify you as a user of the Website, and customize my site for your account
- To respond to your comments or inquiries
- To track and measure advertising on my site
- To protect and investigate unauthorized or illegal activity
- To send you promotional information, such as newsletters. Each email promotion will provide information on how to opt-out of future mailings
THIRD-PARTY USE OF PERSONAL INFORMATION
Your information may be shared with third parties, if you explicitly give consent to share your information.
Additionally, my site may use third-party service providers for various aspects of my site. Each third-party service provider’s use of your personal information is governed by their privacy policies.
My site currently uses the following third-party service provider:
Google Analytics – I use this service to track usage and record information, including referring websites and user actions on my site. Google Analytics may capture your IP address, but it will not collect any other other personal information.
As of now, your personal information is not shared with any other third-party applications. This list may be amended in the future at my discretion.
Unless required by law, I will not sell, distribute, or reveal your personal information without your consent. However, I may disclose or transfer personal information collected through my site to third parties if my business is acquired. This could happen as a result of a merger, consolidation, or purchase of my assets, or in connection with any bankruptcy or reorganization proceeding brought by or against me.
I may provide anonymous data (which does not identify you alone) to other parties for marketing, advertising, or other uses. Examples of anonymous data include information collected by cookies, or analytics.
PUBLICLY VISIBLE INFORMATION
If you create a user profile on my platform or leave a comment, some information will be publicly visible. To create a user profile, you must create a username and password, as well as input your email address for profile confirmation. You may also create an avatar, a profile description, and a link to your website. Your email address will never be publicly available. Other site visitors may see your username, avatar, profile description and/or website information.
At any time, site a user can prevent the my site from creating cookies, by using a corresponding setting of your internet browser. Users are able to permanently deny the setting of cookies. In addition, if cookies have already been set, the user can delete them at any time through the Internet browser (possible in all popular browsers), or other software programs. However, if users deactivate the cookies, some sections of my site may not be usable.
SENSITIVE PERSONAL INFORMATION
This policy was last modified on 06/03/20.